TikTok Is Automatically Labeling AI Content

Attaching AI-detecting metadata to each piece of content shared.

Tech & Gadgets
1,378

Back in September, TikTok rolled out a feature that allowed creators to label AI-generated content. Although the label had to be manually applied to videos, creators were required to flag content that could be mistaken as “real.”

Months later, the company is ramping up its efforts to differentiate AI from real videos. Even though many creators do label their videos, it’s still difficult to identify AI when the content was created using technology outside of the TikTok app.

The platform is now taking matters into its own hands and automatically labeling all AI content. For the effort, TikTok has partnered with the Coalition for Content Provenance and Authenticity (C2PA), an organization that sets standards for combatting online disinformation, while giving platforms the ability to trace a piece of content’s source.

As the “first video sharing platform to implement [C2PA’s] Content Credentials technology,” TikTok will attach metadata to every piece of content posted. The metadata, – data providing information about another piece of data, like where and when it was created – will be able to recognize AI in videos, allowing TikTok to label them.

The app also plans to release videos on media literacy, providing more insight into its efforts to prevent the spread of disinformation.

Read Full Article

What to Read Next

Apple Announced an iPad Pro With the M4 Chip and TikTok Sued the US Government in This Week’s Tech Roundup
Tech & Gadgets 

Apple Announced an iPad Pro With the M4 Chip and TikTok Sued the US Government in This Week’s Tech Roundup

OpenAI is also reportedly building its own search engine.

Microsoft Is Reportedly Building an AI Language Model to Rival Google and OpenAI
Tech & Gadgets

Microsoft Is Reportedly Building an AI Language Model to Rival Google and OpenAI

The project is said to be helmed by its new CEO of AI Mustafa Suleyman

Humane Warns Users AI Pin Charging Cases May Catch Fire
Tech & Gadgets

Humane Warns Users AI Pin Charging Cases May Catch Fire

Launched just last year, the AI Pin is billed as a wearable, screenless smartphone.


House of Representatives Passes Bill That Would Force ByteDance to Sell TikTok or Face U.S. Ban
Tech & Gadgets

House of Representatives Passes Bill That Would Force ByteDance to Sell TikTok or Face U.S. Ban

President Joe Biden stated he would sign the proposed legislation into law, if passed by Congress.

‘The Lord of the Rings’ Saga Continues With New Film ‘The Hunt for Gollum’
Entertainment

‘The Lord of the Rings’ Saga Continues With New Film ‘The Hunt for Gollum’

Andy Serkis will direct and star in the movie.

Umbro Celebrates Euro 2024 With New "United by Umbro" Collection
Fashion

Umbro Celebrates Euro 2024 With New "United by Umbro" Collection

In honor of Umbro’s 100th anniversary, the line features several crest-embossed mash-up jerseys for qualifying nations.

Travis Scott and Live Nation Have Settled All But One of Astroworld’s Wrongful Death Suits
Music

Travis Scott and Live Nation Have Settled All But One of Astroworld’s Wrongful Death Suits

A suit filed by the family of 9-year-old Ezra Blount is still pending.

London's Barbican Centre Gets a Vibrant Makeover
Art

London's Barbican Centre Gets a Vibrant Makeover

Thanks to Ghanaian artist Ibrahim Mahama.

HUGO GARAGE Storms the Track With Daniel Ricciardo and Yuki Tsunoda In Miami
Fashion

HUGO GARAGE Storms the Track With Daniel Ricciardo and Yuki Tsunoda In Miami

Opening the doors to an immersive venue during the Miami Grand Prix paired with a Visa Cash App RB Formula 1 capsule collection.


Jannik Sinner Proves His Unmatched Tennis Stance In Gucci's "Is a Feeling" Campaign
Fashion

Jannik Sinner Proves His Unmatched Tennis Stance In Gucci's "Is a Feeling" Campaign

Continuing to promote his rule-breaking style with a custom monogram duffle bag.

Telfar Denim Is Here, And It Isn't Going Anywhere
Uncategorized

Telfar Denim Is Here, And It Isn't Going Anywhere

The Brooklyn-based brand has debuted a fully-fledged denim lineup that, unlike its bags, is “not meant to sell out in one day.”

Painter Callen Schaub Reimagines Saucony’s Shadow 6000 and Progrid Omni 9
Footwear

Painter Callen Schaub Reimagines Saucony’s Shadow 6000 and Progrid Omni 9

Bringing his vibrant vision to the classic sneaker silhouettes.

Chaco Taps BEAMS for Custom Z1 Cloud Sandal
Uncategorized

Chaco Taps BEAMS for Custom Z1 Cloud Sandal

Built with a “crazy mix” of throwback webbings.

Keanu Reeves Wants to Do a ‘Speed 3’ Movie With Sandra Bullock
Entertainment

Keanu Reeves Wants to Do a ‘Speed 3’ Movie With Sandra Bullock

“It does feel like there is a siren call to it.”

More ▾