Rolex Previews a New Everose Gold Day-Date 40 at the Oscars

Featuring a slate gray ombré dial.

Watches
5,954 Hypes

At the 96th Academy Awards, Rolex offered a preview of a new Day-Date 40mm wristwatch, coming in an 18-carat Everose gold build.

The timepiece first made a brief appearance in the video clip that Rolex broadcasted before the official awards ceremony, which served to highlight and celebrate the brand’s presence in cinema. Making up the majority of the one-minute-long video are edits from several films featuring characters wearing Rolex timepieces.

As the longtime partner with the Oscars, Rolex has once again hosted the Greenroom at the Academy Awards. The space, which has always been intended as a gathering spot for nominees and presenters before they make their way to the stage, is reimagined every year with an original theme and concept from the luxury Maison. This year, the Greenroom takes on a calming and vegetal color scheme that befits its name.

Displaying in the Greenroom this year is the newest Rolex Day-Date 40 in Everose gold. Outfitted with a stunning slate gray dial in an ombré effect, the piece is adorned with Roman numerals as hour markers complete with the model’s signature date and date indicators. Further details regarding the timepiece’s specifications, price, and release timeframe are yet to be unveiled.

Read Full Article

What to Read Next

First Look at the Nike Kobe 8 Protro "Champagne Gold"
Footwear

First Look at the Nike Kobe 8 Protro "Champagne Gold"

Another team-based colorway.

Tavares Strachan Reframes 'The Last Supper' at London's Royal Academy
Art

Tavares Strachan Reframes 'The Last Supper' at London's Royal Academy

Featuring 12 Black historical figures, from Harriet Tubman and Matthew Henson to Emperor Haile Selassie I of Ethiopia.

Closer Look at the Air Jordan 1 Retro High OG “Metallic Gold”
Footwear

Closer Look at the Air Jordan 1 Retro High OG “Metallic Gold”

Combining shiny overlays with a black leather base.


Official Look at the Nike Air Max Dn "Pure Platinum"
Footwear

Official Look at the Nike Air Max Dn "Pure Platinum"

Available now.

Pharrell Ends Performance Early, Walks off Stage at F1 Post-Race Show in Saudi Arabia
Music

Pharrell Ends Performance Early, Walks off Stage at F1 Post-Race Show in Saudi Arabia

The artist cut his set short due to the crowd’s unruly behavior.

London's MELT Jewellery Heads to Seoul for Latest Campaign
Fashion 

London's MELT Jewellery Heads to Seoul for Latest Campaign

Exploring Noksapyeong Station, Itaewon Bridge, and Namsan Mountain.

Tyla and Jungle Set the Stage for Gap's Linen Revolution This Spring
Fashion

Tyla and Jungle Set the Stage for Gap's Linen Revolution This Spring

Presented by Gap
The global brand’s new Spring 2024 campaign invites creatives to express their originality with music and dance.

First Look at 2025's Travis Scott x Air Jordan 1 Low OG "Olive"
Footwear

First Look at 2025's Travis Scott x Air Jordan 1 Low OG "Olive"

Arriving in 2025 as a follow-up to this year’s “Black Olive” iteration.

Clarks Originals and Engineered Garments Create the Desert Khan EG
Footwear

Clarks Originals and Engineered Garments Create the Desert Khan EG

Marking the brands debut collaboration.


Endless Joy SS24 Is a Mythical Escape
Fashion 

Endless Joy SS24 Is a Mythical Escape

Exploring the ancient fables of Bali, Greece, and Japan.

A Kind of Guise's SS24 Editorial Is Immersed In Albanian Sunshine
Fashion

A Kind of Guise's SS24 Editorial Is Immersed In Albanian Sunshine

Seeing local men tour residential hotspots.

Everything Dropping at Palace This Week
Fashion 

Everything Dropping at Palace This Week

The Saints Varsity Jacket leads the range with religious iconography.

Footloose in London: Camper's Regent Street Store Revamp Unveiled
Design 

Footloose in London: Camper's Regent Street Store Revamp Unveiled

A giant foot sculpture steps up the fun in shopping.

Austin Bristow Captures the Raw Thrill of Street Skating in “Portiions”
Sports 

Austin Bristow Captures the Raw Thrill of Street Skating in “Portiions”

Featuring Lucien Clarke, Blondey McCoy, Heitor Da Silva, Benny Fairfax and more.

More ▾