Rubik's Cube Celebrates Its 50th Anniversary with Special Release Slate

Products range from an anniversary-edition cube to collaborations with Mercedes-Benz, Barbie and Hello Kitty.

Toys
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2024 marks the 50th anniversary of the Rubik’s Cube, the devilishly challenging puzzle/toy that’s been played by one in every seven people in the world, has spawned its own subculture and even transcended its original purpose to become an art object. In celebration of its 50th anniversary, Rubik’s Cube parent company Spin Master has announced a broad slate of special releases — ranging from collaborations to new mobile games and more.

Shown above are a handful of the items the company has planned for the year, starting with a 50th-anniversary retro cube that comes in a case inspired by the cube’s packaging in the ’80s plus classic-colored stickers. Next are the Rubik’s Cubers, small, solvable cube iterations of superheroes like Black Panther, Iron Man and Spider-Man.

Besides the Cubers, the company has a wealth of collaborations planned for 2024, including the above-pictured Wednesday Addams cube, inspired by the titular character from Wednesday. Other collaborators (whose products have yet to be revealed) include Mercedes-Benz, Barbie, Hello Kitty, and the Grateful Dead. Further in-line releases include a new mobile-experience-focused cube dubbed Rubik’s Connected X, a board game called Rubik’s Gridlock, a tactile sensory cube for the visually impaired and a 3×3 Rubik’s Cube for easy on-the-go puzzle solving. There’s also set to be a mobile game dubbed Rubik’s Match, though exact details have yet to be revealed.

“The Rubik’s Cube is a piece of art,” said Professor Ernő Rubik, the cube’s inventor. “It comes to life when we attempt to discover our own solutions to the vast complexity of the challenge. It speaks to the universal values in human nature: curiosity, perseverance, and ingenuity. Recognizing the Cube’s 50th anniversary is a celebration of these eternal values.”

Look for these Rubik’s products to touch down over the course of 2024, with the above-mentioned items ranging in price from $12.99 to $39.99. The 50th Anniversary cube is available on Amazon now.

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