G.H.BASS Gets Preppy With “Modern Ivy” Apparel Collection
The casual offering keeps timelessness at the fore.
British footwear manufacturer G.H.BASS has run UK streets since 1904, pushing its formal footwear to unimaginable heights. The brand has modernized its output in 2023, uniting with several London creatives for its Spring/Summer 2023 “Stepping Out” campaign.
G.H.BASS is preparing to debut its first apparel collection injected with a refined and preppy identity. “Modern Ivy” is grounded in timeless silhouettes and premium craftsmanship packed with a contemporary feel. The collection is casual in nature, delivered in neutral tones for daily wear.
Pinstriped button-downs and black leather varsity jackets lead the menswear offering, complemented by rainbow-colored flannel tops and down-filled gilets. Workwear jackets and carpenter pants arrive in clean hues, while women are supplied with instant classics.
Simplistic crewnecks and blue-washed denim receive straight-cut figures with relaxed appeal. Uneven striped polos and dual-layered cardigans complete the collection with G.H.BASS’ Fall/Winter 2023 footwear models.
Take a closer look at G.H.BASS’ “Modern Ivy” apparel collection in the gallery above. Items are available to shop now via the brand’s website.
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