Unknown Rides the Streets of Cairo for SS23 Campaign

Featuring monogram rhinestone daggers on the brand’s essential tracksuits.

Fashion 

London-based label Unknown is cementing itself on UK streets. Garnering attention from its rhinestone-covered tracksuits, the brand recently debuted its Spring/Summer 2023 collection by enlisting UK drill artist Unknown T.

Following its release, the brand has revealed its SS23 campaign, heading to the sandy streets of Cairo and pulling inspiration from its truck-style police cars. Unknown decks out Egyptian vehicles with window graffiti and Arabic writing, also traveling to the desert on vibrant mountain motorcycles. Local talent sports the brand’s latest collection, featuring Unknown’s sparkling snake-printed bomber jackets, essential athletic uniforms, and monogram shirting. Torn eagle hoodies and ’90s-style jorts ride across the city, while hybrid Arabic-style scripture accents color-blocked polos and distressed knitwear. Finally, the brand’s embellished tracksuits receive an overwashed finish, boasting triple crossed daggers across matching sets.

Take a closer look at Unknown’s SS23 campaign in the gallery above. The collection will drop on April 30 via the brand’s website.

In other news, the HOUSE OF ERRORS x ALIVEFORM “TOPO-01” drops next week.

Read Full Article

What to Read Next

G.H. Bass Taps London Creatives for SS23 "Stepping Out" Campaign
Footwear 

G.H. Bass Taps London Creatives for SS23 "Stepping Out" Campaign

From dancers to stylists, editors to models and more.

Needles' "Remix" Series Heads to London Corner Shops for SS23
Fashion 

Needles' "Remix" Series Heads to London Corner Shops for SS23

Reviewing food aisles in style.

London Fashion Week SS24 Street Style
Fashion 

London Fashion Week SS24 Street Style

Non-conformity saw London style at its best.


Jekeun's SS24 Collection Studies the Concept of Coming of Age
Fashion 

Jekeun's SS24 Collection Studies the Concept of Coming of Age

Exploring the rebellious attitudes in the modern-day schooling system.

UK R&B-Rap Musician Jim Legxacy Drops His Essential New Mixtape 'HNPM'
Music 

UK R&B-Rap Musician Jim Legxacy Drops His Essential New Mixtape 'HNPM'

Featuring seven brand-new songs.

The HOUSE OF ERRORS x ALIVEFORM "TOPO-01" Drops Next Week
Footwear 

The HOUSE OF ERRORS x ALIVEFORM "TOPO-01" Drops Next Week

Featuring a sustainably-produced melting design.

Loyle Carner and More Front Campaign for the International Woolmark Prize Finalists' Collections
Fashion 

Loyle Carner and More Front Campaign for the International Woolmark Prize Finalists' Collections

See A. ROEGE HOVE, BLUEMARBLE, Lagos Space Programme, MARCO RAMBALDI, MAXXIJ, Paolina Russo, RHUDE and Robyn Lynch’s work.

Take a Look at the First Teaser Trailer for 'Black Mirror' Season 6
Entertainment

Take a Look at the First Teaser Trailer for 'Black Mirror' Season 6

“You’ve been wondering. You’ve been waiting. You’ve been warned.”

South London Skater Helena Long Debuts Music-Inspired Vans Collection
Footwear 

South London Skater Helena Long Debuts Music-Inspired Vans Collection

Promoting her drumming skills in UK band, Upset Stomach.


Kiko Kostadinov Reimagines Kazuhide Takahama's "Naeko" Collection for Paradisoterrestre
Design

Kiko Kostadinov Reimagines Kazuhide Takahama's "Naeko" Collection for Paradisoterrestre

Creating a new range of chandeliers, chairs, and sofas inspired by Laura and Deanna Fanning’s graduate collections.

Yardasle Embraces Color for Second 2023 Spring Drop
Fashion 

Yardasle Embraces Color for Second 2023 Spring Drop

A collection packed with new graphics, denim, knitwear, and T-shirts.

HOKA Are Changing The Way London’s Run Clubs Can Support Their Local Communities
Sports 

HOKA Are Changing The Way London’s Run Clubs Can Support Their Local Communities

Presented by HOKA
Hypebeast follows Queer Run Club’s weekly routine.

SCRT's Essentials Capsule Brings Excitement to the Everyday Wardrobe
Fashion 

SCRT's Essentials Capsule Brings Excitement to the Everyday Wardrobe

Celebrating the British brand’s store opening anniversary.

Sage Nation Shows the Importance of Detail For SS23
Fashion 

Sage Nation Shows the Importance of Detail For SS23

Merging intricate tailoring with a line of oversized silhouettes and technically-inclined pockets.

More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.