hype cog


In November 2013, music artist and designer, Kanye West, announced his departure from Nike and signed with adidas to create his own YEEZY line. The collaboration includes everything from footwear, apparel and accessories, which were all initially manufactured by adidas Originals. However, since Season 2, it was announced that everything aside from certain footwear models was going to be produced independently of the German sportswear brand.

Here's Another Chance for You to Cop YEEZY Season 4 Items
You Can Now Purchase Select Items From Kanye's YEEZY Season 4 Collection
Kanye West Just Released His YEEZY Jewelry Collection
YEEZY BOOST 350 V2 "Zebra" Will Be Available for $1 USD This Friday
Exploring the World of Kanye With Four of the Most Notable YEEZY Sites on the Scene
EXCLUSIVE: Rare, Uncut Interview With Kanye West on J Dilla, Music/Fashion Parallels and Chicago
Jon Wexler Reveals His Enviable YEEZY Collection
Further Markdowns: Up to 60% Off SHOP NOW
HYPES is a real time popularity metric informing readers of what is trending