hype cog
White Mountaineering

White Mountaineering

White Mountaineering is an outdoors-inspired streetwear label based in Tokyo, Japan founded by Yosuke Aizawa in Fall/Winter 2006.White Mountaineering is known for uniting the performance demands of the outdoors industry with the aesthetic needs of the fashion world, consistently featuring technical fabrics such as GORE-TEX, polar fleece and corduroy. The brand opened its flagship store in August 2009, and exhibited its first runway collection the following year. Opening a second store in the Shinjuku Isetan mall in 2012, White Mountaineering was invited as the Pitti Discovery Special Project at Pitti Uomo 83 with the 2013 Fall/Winter collection. From the success of the men’s line, Aizawa launched a women’s line in the beginning of 2014. In 2015, White Mountaineering presented a Fall/Winter runway collection in Paris.

White Mountaineering x adidas Consortium 2015 Fall/Winter Collection
White Mountaineering 2015 Fall/Winter New Arrivals
White Mountaineering 2015 Fall/Winter Collection
BURTON THIRTEEN 2016 Spring/Summer Lookbook
Giorgetto Giugiaro x Seiko 30th Anniversary Speedmaster Chronograph "White Mountaineering"
adidas Originals x White Mountaineering 2016 Spring/Summer Video
White Mountaineering 2016 Spring/Summer Collection
White Mountaineering x adidas Originals 2015 Spring/Summer Stan Smith
White Mountaineering x New Era Japan 2015 Spring/Summer Cotton Twill "WM" Embroidered Empire Cap
"Black Mountaineering" by White Mountaineering Capsule Collection for the POOL aoyama
 
HYPES is a real time popularity metric informing readers of what is trending