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Supreme

Supreme

Founded in 1994 by James Jebbia, iconic streetwear label Supreme first opened its doors on Lafayette Street in downtown Manhattan. Currently the brand has 9 locations in New York, Los Angeles, London and Tokyo and due to the limited runs for each collection, streetwear enthusiasts are known to lineup overnight just to get their hands on their favorite pieces.

Supreme Teases Next Collaboration Featuring Vampirella
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Playboi Carti Believes the Raf Simons & Supreme Trend Is "Slowing Up"
New Supreme Editorial Previews the Upcoming Michael Jackson Collaboration
A Look Inside KNOW WAVE and Supreme's Tokyo Event
Supreme 2017 Spring Sunglasses Collection
16 Product Drops You Don't Want to Miss This Week
Forever 21 Allegedly Rips off Supreme and Stüssy Collaborator Phade

2005

Kenneth Cappello photographs Raekwon and his bodyguard, along with a Tickle Me Elmo, for Supreme's first "photo" tee

2014

Releases full-length skate film, “cherry”

2004

Second Supreme location opens on North Fairfax Ave in Los Angeles, California, which is nearly double the size of the original New York store and features a indoor skate bowl

2010

Releases book with New York publisher Rizzoli

2011

Opens up London location

2009

Launches first official in-house look book
NHL files cease & desist order against Supreme

2007

NCAA files cease & desist order against Supreme

2000

Supreme collaborates with Brooklyn Machine Works to release 24-inch cruise bikes, which sells for $1800 each
Louis Vuitton files cease & desist order against Supreme

1995

Supreme films promotional video about skateboarding in NYC

1994

The brand hires Gio Estevez, who becomes Supreme’s first employee
First Supreme store opens on Lafayette street in downtown Manhattan; the store costed $12,000 to open
 
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