Yamazaki, Hakushu, Chita, Hibiki and other labels will be up to 28% more expensive in Japan.
Signifying the 24 hours of a day and 24 seasons of a year in the traditional Japanese lunar calendar.
Limited to 100 bottles and now priced over $65,000 USD.
Sure to be highly sought-after.
Promoting the “Blue Impact” flavor in a ‘Godzilla’-sized can.