So So Def

Mitchell & Ness Drops New Hip-Hop Heritage Jersey Collaborations With Iconic Record Labels
Fashion

Mitchell & Ness Drops New Hip-Hop Heritage Jersey Collaborations With Iconic Record Labels

Commemorative jerseys from Death Row, Roc-A-Fella, Ruff Ryders Entertainment, So So Def Recordings and Top Dawg Entertainment.
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9,062 Hypes   0 Comments
Trae Young Describes His First Signature Collection With adidas as a Love Letter to Atlanta
Footwear

Trae Young Describes His First Signature Collection With adidas as a Love Letter to Atlanta

The NBA player spoke to HYPEBEAST about creating a sneaker with impact. 
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10,196 Hypes   4 Comments
Jermaine Dupri Announces 'So So Def Female Cypher' Following Female Artist Comments
Music

Jermaine Dupri Announces 'So So Def Female Cypher' Following Female Artist Comments

Referring contemporary female hip-hop as “stripper rapping.”
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14,583 Hypes   16 Comments
Jay-Z's So So Def 20th Anniversary Performance
Music

Jay-Z's So So Def 20th Anniversary Performance

In celebrating the illustrious hip-hop staple So So Def’s 20th commemoration, Jermaine Dupri
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194 Hypes   0 Comments
Watch Jay-Z's So So Def’s 20th Anniversary Performance
Music 

Watch Jay-Z's So So Def’s 20th Anniversary Performance

Jermaine Dupri was out and about in Atlanta celebrating So So Def’s 20th Anniversary last night.
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110 Hypes   0 Comments
 
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