Hypebeast spoke with Rih about the past, present and future of her breakthrough collaboration with the German sportswear brand.
The Hypebeast team shares its favorite pickups of the year.
Worn for her grand entrance at the Las Vegas F1 Grand Prix.
Coming alongside PUMA’s new MB.03 “Chino Hills,” Salehe Bembury’s Crocs Pollex Clog “Yolk” collaboration, DTLR’s New Balance collab and more.
Arriving alongside Rihanna’s latest Fenty x PUMA Avanti L, Nicole McLaughlin’s HOKA collaboration, and more.
The football-inspired silhouette will launch in emerald green and navy blue next month.
The artist and entrepreneur also reportedly has two albums worth of new music.
Officially releasing the iconic red jumpsuit Riri wore during this year’s halftime performance.
Launching the new limited-edition Savage X League.
Coming just over a week after the couple revealed their second son’s name.
With support from FENTY x PUMA, UNDEFEATED x Converse, the debut of the Nike NOCTA Glide and more.
Hypebeast spoke with the sportswear brand’s visionary, Heiko Desens, about RiRi’s evolving design approach, as she cuts the ribbon on global FENTY x PUMA installations.
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