Onitsuka Tiger

Onitsuka Tiger is one of the oldest Japanese footwear companies, founded by Kihachiro Onitsuka, in 1949. He started the company in hope of raising postwar youth self-esteem through athletics. The trademark crossed stripe tiger marking is an iconic feature of the brand, as well as the Onitsuka Tiger Mexico 66 being defined as Olympic sporting success.

Givenchy Launches Surprise Onitsuka Tiger Collaboration
Footwear

Givenchy Launches Surprise Onitsuka Tiger Collaboration

Two premium Mexico 66 sneakers, crafted in Japan.

Onitsuka Tiger Announces Exclusive 'Street Fighter V' Collaboration (UPDATE)
Footwear

Onitsuka Tiger Announces Exclusive 'Street Fighter V' Collaboration (UPDATE)

Player one ready.

Onitsuka Tiger Revives Archival Corsair Runner in "Azul Blue/Citrus"
Footwear

Onitsuka Tiger Revives Archival Corsair Runner in "Azul Blue/Citrus"

Adding new midsole technology to the 1970s road sneaker.

Onitsuka Tiger Drops "Horizonia" Trainer in Sporty "Midnight Blue/Citrus"
Footwear

Onitsuka Tiger Drops "Horizonia" Trainer in Sporty "Midnight Blue/Citrus"

Equipped with technical details for a modern touch.

A Behind-The-Scenes Look at Onitsuka Tiger's Nippon-Made Factory
Footwear 

A Behind-The-Scenes Look at Onitsuka Tiger's Nippon-Made Factory

Showing how the brand customizes & reworks its silhouettes.

How Andrea Pompilio Is Updating Onitsuka Tiger for SS19 & Beyond
Fashion 

How Andrea Pompilio Is Updating Onitsuka Tiger for SS19 & Beyond

The Italian designer discusses working with the brand’s heritage for Spring/Summer 2019.

Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday
Footwear

Colorful ASICS GEL-Mai Celebrates Founder's 100th Birthday

Commemorating Kihachiro Onitsuka’s sunny disposition and love of Vincent Van Gogh.

Onitsuka Tiger Releases Chun-Li-Inspired "Street Fighter V Arcade Edition" Mexico 66 SD
Gaming

Onitsuka Tiger Releases Chun-Li-Inspired "Street Fighter V Arcade Edition" Mexico 66 SD

As introduced in 1995’s ‘Street Fighter Alpha.’

Onitsuka Tiger May Have Just Created the World's First Augmented Reality Sneakers
Footwear

Onitsuka Tiger May Have Just Created the World's First Augmented Reality Sneakers

Will it live up to the AR hype?

Onituska Tiger Drops a Nippon-Made Nod to Japanese Craftsmanship
Footwear

Onituska Tiger Drops a Nippon-Made Nod to Japanese Craftsmanship

Available exclusively at the brand’s New York City pop-up.

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