hype cog


The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports (BRS). Today, Nike is one of the world’s most recognizable brands, and recorded phenomenal sales of $8.4 billion USD in the first quarter of 2016 alone.

Nike Drops a Reflective Air Zoom Spiridon
Nike's SF-AF1 Mid Gets a Bold Orange Colorway
The Sharpest Streetsnaps From Prague Fashion Week 2018
Watch "THE TEN: A Crash Course" Live Featuring Virgil Abloh and Nike Now
Virgil Abloh Highlights Some of the Original Off-White™ x Nike Samples
Nike's Air Zoom Spiridon Takes on A "University Red/Metallic Silver" Makeover
Nike Unveils a Pair of ACG Mowabb-Inspired Air Huarache Models
Nike's Air VaporMax Receives a Tokyo Exclusive "Multi-Color" Colorway
HYPES is a real time popularity metric informing readers of what is trending