New Guards Group

Virgil Abloh Announces $1 Million USD Scholarship Fund for Black Creatives
Fashion 

Virgil Abloh Announces $1 Million USD Scholarship Fund for Black Creatives

Funded by Abloh himself alongside Louis Vuitton, Evian, New Guards Group and Farfetch.

A Look Back at Opening Ceremony’s 20 Most Notable Collaborations
Fashion 

A Look Back at Opening Ceremony’s 20 Most Notable Collaborations

From ugly sandals to partnerships with Yoko Ono and Elvis Presley Enterprises.

Opening Ceremony to Close All Stores in 2020
Fashion 

Opening Ceremony to Close All Stores in 2020

Focusing on its in-house line instead.

New Guards Group Officially Acquires Opening Ceremony
Fashion 

New Guards Group Officially Acquires Opening Ceremony

Founders Humberto Leon and Carol Lim will still be heavily involved as co-creative directors.

Off-White™ Backer New Guards Group Takes Majority Stake in AMBUSH
Fashion 

Off-White™ Backer New Guards Group Takes Majority Stake in AMBUSH

The Farfetch-owned company has added to its roster.

Farfetch & Off-White™'s Relationship Solidified Through 2026
Fashion 

Farfetch & Off-White™'s Relationship Solidified Through 2026

With the possibility to extend until 2035.

Farfetch Purchases Off-White™ Parent Company for $675 Million USD
Fashion

Farfetch Purchases Off-White™ Parent Company for $675 Million USD

The e-commerce site has snapped up the brand’s Milanese licensee, New Guards Group.

 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.