New Guards Group
Funded by Abloh himself alongside Louis Vuitton, Evian, New Guards Group and Farfetch.
From ugly sandals to partnerships with Yoko Ono and Elvis Presley Enterprises.
Founders Humberto Leon and Carol Lim will still be heavily involved as co-creative directors.
The Farfetch-owned company has added to its roster.
With the possibility to extend until 2035.
The e-commerce site has snapped up the brand’s Milanese licensee, New Guards Group.
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