New Guards Group

A Look Back at Opening Ceremony’s 20 Most Notable Collaborations
Fashion 

A Look Back at Opening Ceremony’s 20 Most Notable Collaborations

From ugly sandals to partnerships with Yoko Ono and Elvis Presley Enterprises.
By /
5,675 Hypes   1 Comments
Opening Ceremony to Close All Stores in 2020
Fashion 

Opening Ceremony to Close All Stores in 2020

Focusing on its in-house line instead.
By /
11,650 Hypes   0 Comments
New Guards Group Officially Acquires Opening Ceremony
Fashion 

New Guards Group Officially Acquires Opening Ceremony

Founders Humberto Leon and Carol Lim will still be heavily involved as co-creative directors.
By /
7,711 Hypes   4 Comments
Off-White™ Backer New Guards Group Takes Majority Stake in AMBUSH
Fashion 

Off-White™ Backer New Guards Group Takes Majority Stake in AMBUSH

The Farfetch-owned company has added to its roster.
By /
6,835 Hypes   5 Comments
Farfetch & Off-White™'s Relationship Solidified Through 2026
Fashion 

Farfetch & Off-White™'s Relationship Solidified Through 2026

With the possibility to extend until 2035.
By /
6,217 Hypes   4 Comments
Farfetch Purchases Off-White™ Parent Company for $675 Million USD
Fashion

Farfetch Purchases Off-White™ Parent Company for $675 Million USD

The e-commerce site has snapped up the brand’s Milanese licensee, New Guards Group.
By /
92,916 Hypes   0 Comments
Most Popular
Kanye West Donates $2 Million USD and Pays for George Floyd's Daughter's College Tuition (UPDATE)
Kanye West Donates $2 Million USD and Pays for George Floyd's Daughter's College Tuition (UPDATE)
Na-Kel Smith Opens up About Racism in Skateboarding Industry
Na-Kel Smith Opens up About Racism in Skateboarding Industry
Hasan Minhaj Explains Why Asians Should Support #BlackLivesMatter
Hasan Minhaj Explains Why Asians Should Support #BlackLivesMatter
Ben & Jerry's Calls for Social Justice in Fiery Statement
Ben & Jerry's Calls for Social Justice in Fiery Statement
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Learn More ›

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Add Us to Whitelist
Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.