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Louis Vuitton

Louis Vuitton

Louis Vuitton is a French luxury fashion label that was founded in 1854 by Louis Vuitton as Louis Vuitton Malletier. Inspired by an H.J. Cave Osilite case, Vuitton introduced his flat-bottom trunk with trianon canvas, which made them lightweight and airtight. This style allowed the trunks to be stacked atop each other, and inspired many luggage makers to imitate this style and design. To protect against the duplication of this look, Vuitton changed the Trianon design to include a beige and brown stripe design in 1876. To further avoid duplication, Vuitton created the Damier Canvas pattern, which included the logo "marque L. Vuitton déposée", which translates into "L. Vuitton registered trademark." Vuitton died in 1892, and the company was passed onto his son., Georges Vuitton. In 1896, the company launched the signature monogram canvas and made worldwide patents. The brand’s renowned graphic symbols such as the quatrefoils and flowers were inspired by Japanese and Oriental designs from the Victorian era. After World War II, the company began incorporating leathers into most of its products and revamped its monogram canvas in 1959. By 1977, the company’s revenue reached $14.27 million USD, and solidified international expansion with locations in Asia. In 1983, Louis Vuitton teamed up with America’s Cup to launch the Louis Vuitton Cup yacht races. LVMH was created in 1987 from the merging of Louis Vuitton and Moet & Chandon, forming a luxury goods conglomerate. Marc Jacobs was appointed creative director in 1997, and introduced the company’s first ready to wear line for men and women. Jacobs is credited with reinventing the company and making it relevant with its myriad of successful and popular collaborations. Notable collaborations were with Steven Sprouse, Takashi Murakami and Yayoi Kusama. In 2013, Jacobs left his post and was replaced by Nicholas Ghesquière.

Jaden Smith Stars in Louis Vuitton's Latest Campaign
Louis Vuitton Wants You to Personalize Your Purchase
Fondation Louis Vuitton Gives Us a Look into Africa With Latest Exhibition
Louis Vuitton Collaborates With Kansaï Yamamoto & Heads to Kyoto
This "Fake Sh*T" Editorial Challenges Conceptions of Appearance and Reality With Bootleg Gucci and Louis Vuitton
Louis Vuitton Builds Ritzy Trunks to House the 2017 French Open Trophies
Inside the fragment design x Louis Vuitton NYC SoHo Pop-Up Store

2013

November - The company confirms that Nicolas Ghesquière has been hired to replace Marc Jacobs as Artistic Director of Women's Collections
September - The company hires Darren Spaziani to lead its accessory collection

2011

Louis Vuitton hires Kim Jones as its "Men Ready-to-Wear Studio and Style Director”

2008

Pharrell Williams co-designs a series of jewelry ("Blason") and glasses for Louis Vuitton

2005

Louis Vuitton reopens its Champs-Élysées store in Paris, designed by American architect Eric Carlson

2003

Takashi Murakami, in collaboration with Marc Jacobs, masterminds the new Monogram Multicolore canvas range of handbags and accessories

2001

Marc Jacobs creates the charm bracelet, the first ever piece of jewellery from Louis Vuitton

1997

Louis Vuitton appoints Marc Jacobs as its Artistic Director

1987

Creation of LVMH (merger between Louis Vuitton, Moët et Chandon and Hennessy)

1936

Georges Vuitton dies and his son, Gaston-Louis Vuitton, assumes control of the company

1913

The Louis Vuitton Building opens on the Champs-Elysées, the largest travel-goods store in the world at the time

1901

The Louis Vuitton Company introduces the Steamer Bag

1896

The company launches and patents the Monogram Canvas

1893

Georges Vuitton exhibits company products at the Chicago World’s Fair

1892

Louis Vuitton passes away; son Georges Vuitton assumes control of the brand

1888

Louis Vuitton creates the Damier Canvas pattern

1885

Opens its first store in London on Oxford Street

1867

Participates in the Universal Exhibition in Paris

1854

Founded by Louis Vuitton in Paris, France
 
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