Marking James’ first iced tea and lemonade-inspired makeup since the LeBron 12 Low in 2015.
The new film is set to be released in theaters and on HBO Max for U.S. Audiences on July 16.
A tough blow for the Lakers considering they’ve already been without Anthony Davis for 18 games this season.
Commemorating the deal with a new line of LBJ-endorsed Mountain Dew energy drinks.
James and business partner, Maverick Carter become the company’s first Black partners.
The LA-inspired colorway mismatches the team’s colors between each foot and lists out The King’s achievements on the outsoles.
The King’s early pair comes marked with notations that read “Black Lives Matter”, “LEBRON”, and more.
“An all-time record for any LeBron James card produced 2004-present.”
Set to release on July 16.
As part of a six-year agreement between the university and the Swoosh.
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