hype cog
Ewing Athletics

Ewing Athletics

First endorsing a sneaker for adidas in 1986, Ewing founded Ewing Athletics in 1989 with Next Sports, becoming the first professional athlete to own their own signature sneaker brand. With the help of Ewing’s agent David Falk, Ewing Athletics was earning approximately $100 million USD by 1990, and experienced increasing sales as Ewing’s own popularity grew. Releasing more than 20 models through to 1996, Ewing would personally debut a new game model at the start of every season. Steadily expanding outside of basketball into cross training, running and even hiking footwear, Ewing Athletics also sold apparel, including tees, tank tops and leather jackets. However, facing internal challenges, Ewing and his partners were forced to shut down the brand in 1996. In 2012, David Goldberg and his company, GPF Footwear LLC, successfully teamed up with Patrick Ewing to resurrect the line and reintroduce it to the market to capitalize on the current retro sneaker trend. Reintroducing the cult 33 Hi Retro sneaker to 33 stores nationwide in 2012, Ewing Athletics continues to re-release models from the ‘90s.

Food and Streetwear Forge the Ultimate Superbrand
Ewing Athletics Joins Forces With Mikey Likes It Ice Cream for a Cool 33 Hi
Ewing Athletics Latest Concept Hi Shoe Pays Homage to the Late Anthony Mason
Ewing Athletics Celebrates 4th of July With a Stars & Stripes 33 Hi
2 Chainz Links up With Ewing Athletics for Striking Collaboration
atmos Has Customized Another Ewing 33 Hi
Ewing Athletics Talks About the Special All-Star Game 33 HI and Basketball In Canada
Ewing Athletics Brings Back the Ewing 33 Hi in Black/White
Packer Shoes x Ewing 33 Hi "Miracle on 33rd St."
Ewing Athletics Focus Black/Grey


Releases special edition of Focus with DTLR in celebration of the Independence Day


Release St. Patrick's Day 33 HI limited edition


Launches blog on official website
Reintroduces Ewing Athletics


Wears the final model "Empire" that would be released in 1990s


Releases "Domain" and "Image" two models


Launches the big hit "Focus"


Wears a special version of "Eclipse" to commemorate the Olympic Games


Debuts the "Center" model


Wears first main release 33 HI in NBA season


Founded by Patrick Ewing
HYPES is a real time popularity metric informing readers of what is trending