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Dr. Martens

Dr. Martens

Dr. Marten is a British footwear and apparel brand founded in 1947 byby Klaus Märtens. Known for its boots with air cushioned soles, welted construction and yellow stitching. Klaus Märtens was a doctor in Germany during WWII. While on leave in 1945, he injured his ankle while skiing and wanted to create shoes that were more comfortable than his standard army boots. He then designed the boots to have more cushioning, made of supple leather with tires as the sole. When the war was over, Dr. Martens and his business partner began using discarded rubber for production, and the comfort of the boots made it exceptionally popular with housewives at the time, with 80% of sales going to women over the age of 40. The boots’ popularity continued into the 1950s, with high sales necessitating a second factory in Munich. Looking at expanding internationally, Martens and his business partner sold the rights to British shoe manufacturers Grigg’s Group Ltd. Trademarking the AirWair technology and adding the signature yellow stitching, the first boot came out on April 1, 1960 to high demand, with the boots later becoming popular with punk subcultures and skinheads in the ‘80s. By the 1990s, the boots were associated with grunge fashion and more than 10 million pairs were being produced a year. In the 2000s, the shoes were sold exclusively under the AirWair name, but ultimately its revenue fell so much by 2006 that the company was close to bankruptcy. In 2006, the company launched a new range and attempted to appeal to a wider market. The shoes were intended to be more comfortable, and most production was moved to China and Thailand. Worldwide sales grew in 2010, and by 2013 private equity company Permira bought the R. Griggs Group for £300 million GBP.

Dr. Martens Applique Keaton Steel-Toe Cap Shoe
Stussy x Dr. Martens "Brighton" 8 Eye Boot
Bread & Butter: Dr. Martens 2013 Spring/Summer Collection Preview
A. Sauvage x Dr. Martens 2012 Spring/Summer Footwear Collection
Sunspel x Dr. Martens Polo
Fred Perry x Dr. Martens 2012 Spring/Summer Quilt Wingtip
A Bathing Ape 2012 Golden Week Collection
Dr. Martens "Made in England" MIE 3989 Brogue Shoe
Dr. Martens 2012 Spring/Summer Accessories
Dr. Martens 2012 Spring/Summer Alfred Porcelain Shoe

2010

Celebrates 50th anniversary

2005

Wins the Institute for Turnaround's annual award

2003

Collaboration with Jimmy Choo and Vivienne Westwood prevent financial collapse

1993

Launches a clothing line with Wayne Hemingway's Red or Dead label

1960

Goes into production at Bill Griggs's shoe factory in Wollaston, Northamptonshire

1947

Founded
 
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