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ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

Here's Where to Buy the Most Hyped Sneakers Available in Europe This Weekend
ASICS Reimagines Its GEL-Mai Model With A "Carbon" Makeover
ASICS Releases the GEL-Lyte OG in a Blue and Yellow Colorway
The ASICS GEL-Kayano Trainer Takes on a Vibrant "Space Dye" Colorway
ASICS Gives the GEL-Lyte V a Premium Makeover
ASICS Gives the GEL-Mai a Monochromatic "Marzipan" Makeover
mita sneakers Puts an Animal-Inspired Spin on the ASICS GEL-Mai Runners
A Closer Look at the Bodega x ASICS Collaborative GEL-Mai "Underground"
Bodega Looks at the Bones Beneath the Streets for Its ASICS GEL-Mai Collaboration
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