ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

ASICS Tiger Commemorates a Milestone Anniversary With the GEL 30th Anniversary Pack
KICKS LAB. Crafts a "Hikeshi Hanten" Rendition of the ASICS GEL-Lyte III
A Closer Look at the monkey time x ASICS Tiger GEL-Lyte V
Ronnie Fieg Unveils a Special Friends and Family ASICS GEL-Mai Leading up to 'Legends Day'
KITH's Ronnie Fieg Recalls His Growth With ASICS in Latest "Food for Thought" Piece
The ASICS GEL-Lyte III Receives the Sneakerboot Treatment
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