ASICS is a Japanese athletic equipment company, producing footwear and sports equipment for a wide array of sports. The brand was incepted as Onitsuka Co. Ltd. in 1949 by Kihachiro Onitsuka. It was originally aimed at producing basketball shoes in his hometown of Kobe, Japan.

ASICS Releases the GEL-Lyte V GORE-TEX Pack for Fall/Winter 2016
Another Look at the ASICS GEL-Respector's Lunar-Inspired Update
ASICS Takes a Look Back at the Development of GEL Cushioning
Ronnie Fieg Has Something Epic Coming up for His 50th Collab With ASICS
ASICS Celebrates the 30th Anniversary of GEL
These Are the Brands That Are Winning This Marathon Season
ASICS GEL-Kayano Goes Bold in "Borealis"
The ASICS GEL-Sight Returns With an All-White Colorway
ASICS Drops the Patterned GEL-Lyte III "Flannel Tongue" for Fall
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