Sharing an early version of the YEEZY GAP ad for the sunglasses.
With Creative Direction by Betsy Johnson and photography from Kristina Nagel.
Clarifying to Fox News that they are actually construction bags.
Kanye West, Lil Uzi Vert and Steve Lacy also showed off new matching tattoos.
Featuring YEEZY GAP, adidas x Gucci, Denim Tears and more.
Calling it just a “step No. 1” for Ye’s brand.
Adding to the wider release plan for the partnership.
The retail experience is “distilled to its most essential form.”
Allowing users to bring the brand’s virtually rendered avatars to life.
The first location will be a “reengineered” Times Square flagship.
The hoodies were sold for $80 USD.
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