Perpetuated by the company’s “smart token marketing strategy.”
$700 million USD was paid for 20 years of naming rights.
The organization also paid tribute through music performances by Usher, Boyz II Men and Wiz Khalifa.
The team honors the franchise legend in first game since the tragic news.
Tickets will be made available on April 9.
Honoring the Black Mamba.
Head over to the Staples Center to see this retrospective.
For their first child’s first birthday, they held a Coachella themed birthday and for her second