Editors’ Picks: Our Favorite Sneakers of 2024
Footwear 

Editors’ Picks: Our Favorite Sneakers of 2024

A look back at the pairs that defined the Hypebeast team’s year.
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8.4K   0 Comments
Take an Early Look at the PUMA MB.05
Footwear

Take an Early Look at the PUMA MB.05

LaMelo Ball and PUMA Hoops are back with another roster of vibrant looks for 2025.
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3.9K   0 Comments
PUMA Taps JUUN.J for an All-Black Speedcat Collaboration
Footwear

PUMA Taps JUUN.J for an All-Black Speedcat Collaboration

Coming in two variants.
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2.0K   0 Comments
atmos x PUMA Unveil a New "Sukajan 3.0"
Footwear

atmos x PUMA Unveil a New "Sukajan 3.0"

The dragon-adorned shoes drop later this week.
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3.6K   1 Comments
LaMelo Ball Introduces the PUMA MB.04 "HEEM"
Footwear

LaMelo Ball Introduces the PUMA MB.04 "HEEM"

Dropping this Friday.
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1.4K   2 Comments
PUMA's Squid Game Collection Offers Colorful Kicks and Velour Uniforms
Fashion

PUMA's Squid Game Collection Offers Colorful Kicks and Velour Uniforms

Ahead of the Season 2 premiere, fans can cop the familiar contestant tracksuits and two Squid Game-inspired sneaker styles from PUMA’s classic lineup.
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14.8K   0 Comments
PUMA and Manchester City Invite Fans to Co-Design New Uniform Using Artificial Intelligence
Fashion

PUMA and Manchester City Invite Fans to Co-Design New Uniform Using Artificial Intelligence

Fans have until December 20 to use the PUMA AI Creator to co-design the official Man City Third Kit for the 2026/27 season.
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1.7K   1 Comments
PUMA's AI-Driven Inverse Sneaker Is Out Now
Footwear

PUMA's AI-Driven Inverse Sneaker Is Out Now

The ‘Inverse’ was developed with the aid of generative AI tools, which birthed the concept from archival PUMA sneakers.
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9.8K   0 Comments
atmos and PUMA to Release ‘Persona 3 Reload’ Palermo Sneakers
Footwear

atmos and PUMA to Release ‘Persona 3 Reload’ Palermo Sneakers

Drawing inspiration from the main characters’ uniforms.
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11.3K   0 Comments
The PUMA Mostro Goes Camouflage in New Colorways
Footwear

The PUMA Mostro Goes Camouflage in New Colorways

Surfacing in “PUMA Black Wild/Willow.”
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3.6K   1 Comments
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