Prada

Prada these days is synonymous with Miuccia Prada’s iconic, playful fashion creations ranging from lipstick skirts to flaming button-ups and, of course, those many nylon accessories. But the Italian company got its start as a leather goods emporium founded by Mario Prada, Miuccia’s grandfather, in 1913. Miuccia took the helm in 1978 to make it the fashion powerhouse it is today, and with the announcement of Raf Simons as co-creative director in 2019, the heritage brand is at the precipice of a new era.

Richie Hawtin to Release Prada Show Soundtracks
Music

Richie Hawtin to Release Prada Show Soundtracks

Featuring the three original compositions for his work with Miuccia Prada and Raf Simons.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Featuring NEIGHBORHOOD, mastermind JAPAN and Prada.

Prada and adidas' Latest A+P LUNA ROSSA 21 Is Dressed in Gunmetal Gray
Footwear

Prada and adidas' Latest A+P LUNA ROSSA 21 Is Dressed in Gunmetal Gray

More sleek stylings from the Prada x adidas — or should we say Pradidas — partnership.

Prada Signs a $109.2 Million USD Sustainability-Linked Loan
Fashion

Prada Signs a $109.2 Million USD Sustainability-Linked Loan

The five-year loan will be linked to KPIs of the brand’s environmental responsibility efforts.

Prada Updates Technical Chest Rig Bag in Two Colorways
Fashion

Prada Updates Technical Chest Rig Bag in Two Colorways

Featuring the classic Linea Rossa latex logo.

Is Prada's Racing-Themed Rev Sneaker a Sign of the Times?
Footwear

Is Prada's Racing-Themed Rev Sneaker a Sign of the Times?

Are we ready for the return of early 2000s slip-ons and racing-inspired footwear?

Raf Simons Takes the Reins for Debut Prada Menswear Collection
Fashion

Raf Simons Takes the Reins for Debut Prada Menswear Collection

Live-streamed from the house’s Milan HQ.

Miuccia Prada Doesn't Own a Computer
Fashion

Miuccia Prada Doesn't Own a Computer

And other key takeaways from the designer’s chat with Raf Simons.

9 Things We're Looking Forward to in 2021
Fashion 

9 Things We're Looking Forward to in 2021

Reasons to be cheerful from Raf Simons, LOEWE, Kanye West and more.

Everything Dropping at HBX Archives This Week
Fashion

Everything Dropping at HBX Archives This Week

Comfort takes centre stage in week 13.

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