The Swiss company’s strong direct-to-consumer performance prompts new ambitious targets for 2025.
Joining the performance gear wave that continues to influence the fashion industry.
Featuring a double-layer upper construction.
More Kiko Kostadinov x ASICS magic was accompanied by Willy Chavarria’s adidas takeover, six new collaborations from the world of COMME des GARÇONS and other eye-catching designs.
Featuring On’s Cloudmonster 2 and Cloudventure Peak, as well as Clarks’ Wallabee Boot.
With a campaign starring the “Cellophane” singer, Paralympic wheelchair athlete Léa Bayekula, IFBB pro bodybuilder Michelle Mensah and more.
Introducing three new colorways finished with elegant co-branded details.
Leading the Swiss sportswear brand’s “Year of the Snake” pack.
From the power of Pharrell to performance becoming the new lifestyle and the revival of brick-and-mortar retail.
A look back at the pairs that defined the Hypebeast team’s year.
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