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The Swiss running brand reached record quarterly net sales, increasing by 43% to 726.6 million Swiss francs in the first quarter of fiscal 2025.
Including the new Cloudventure Loewe 2 running shoe, which builds on the duo’s previous footwear design with new materials.
The long-awaited sneaker is accompanied by projects from Jacquemus x Timberland, NIGO x Nike, atmos x On, and more.
The campaign, directed by Nadia Lee Cohen and styled by Law Roach, celebrates “confidence, community and the power of movement.”
Fitted with a predominantly dark color palette, powerful Cloudtec cushioning, decorative sakura motifs, and more.
The duo’s long-awaited sequel is set to drop alongside Supreme’s Nike Air Max 1s, New Balance collaborations with CdGH and Junya Watanabe MAN, more from PAF x On and more.
A collaborative capsule blending high-tech performance with experimental design.
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The Swiss company’s strong direct-to-consumer performance prompts new ambitious targets for 2025.
Joining the performance gear wave that continues to influence the fashion industry.
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