Loewe and On Are Back With More Performance Gear
Including the new Cloudventure Loewe 2 running shoe, which builds on the duo’s previous footwear design with new materials.
Summary
- Loewe and On have reunited for a Spring/Summer 2025 collection.
- The line includes the new Cloudventure Loewe 2 shoe, which builds on the duo’s previous footwear offering.
- The collaboration drops online on May 14 and in stores on May 15.
Loewe and On are running it back with another collaboration: a Spring/Summer 2025 offering that includes an expanded ready-to-wear line and the launch of the Cloudventure Loewe 2, a reinvention of the duo’s initial footwear design with new materials.
The Cloudventure Loewe 2 features a semi-translucent mesh upper layered above a textural Loewe Anagram. On the bottom, the design mixes On’s Cloudtec® technology with Helion™ super foam, maximizing performance and comfort, while the outsole is built with Missiongrip™ rubber to withstand various terrains. The shoe is available in various colorways, including grass green and a blend of blue, red, and white.
The ready-to-wear line, meanwhile, includes technical co-branded outerwear and lifestyle pieces, like ripstop shell ultra jackets, active jersey T-shirts, shorts, caps, and socks.
The line’s outdoorsy campaign, shot by George Eyres, sees an eclectic cast — nunchuck artist Mana Kimura-Anderson, rock climber Matthew Bell, dancer Marie-Louise Hertog, and tricker Daisuke Takahashi— pose against Les Costes Males, north of Barcelona.
Loewe x On’s latest collection will launch online and at CASA LOEWE Madrid on May 14 before arriving in stores on May 15. Take a look at the lineup in the gallery above.
