Zendaya Stars in On's New 'Zone Dreamers' Campaign
The campaign, directed by Nadia Lee Cohen and styled by Law Roach, celebrates “confidence, community and the power of movement.”
Zendaya and On are back again — and this time, they’ve gone intergalactic. The duo’s latest campaign, dubbed Zone Dreamers is a trailer for the “greatest movie never made,” an extraterrestrial adventure that, per a press release from On, was created to “[celebrate] confidence, community and the power of movement.”
The video, directed by visual artist Nadia Lee Cohen and styled by Zendaya’s longtime sartorial partner Law Roach, shows Zendaya leading an expedition through outer space, where she and her crew explore, learn, train, and move. The overall vibe is retrofuturistic, combining ’70s sci-fi aesthetics with performance art, and spotlights a swath of On’s latest products. The hero styles are On’s new Cloudzone lifestyle sneaker and Studio Knit Bodysuit, but crop tops, tights, jackets, tees and shorts, all part of On’s Spring/Summer 2025 Movement Lifestyle collection, be seen as well.
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“Zone Dreamers was such a joy to create,” said Zendaya. “I’ve loved working with On to bring something so creative and unexpected to life. Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law — as always — made the experience even more special. This campaign is about courage, friendship, and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”
All the goods seen in the video are available for purchase now via On’s webstore.
