Instagram Reels
To take advantage of TikTok’s uncertain future.
The recommended content will be based on Reels shared between two users and their interests.
In the test, video content on public accounts can be discovered and remixed by anyone on the app.
The social media giant has added interactive stickers, templates and more to the short-form video vertical.
Letting creators replicate pre-existing video formats with their own images and clips.
Head of Instagram Adam Mosseri speaks on plans to grow Reels from TikTok and hints at consolidating Instagram’s video formats in a new interview.
The main difference? “Your friends are already all on Instagram.”
