BAIT

BAIT is a streetwear and sneaker retail store with locations in the United States founded by Eric Cheng. First opened in 2013 in Diamond Bar, California, BAIT is the physical store for parent company PickYourShoes.com. The retailer has collaborated with the likes of Reebok, ASICS, Saucony and Onitsuka Tiger, and sells its own in-house apparel line alongside a wide selection of sneakers and streetwear. The store’s name arose out of a discussion about companies using hyped products to lure customers. In its two years of operation, BAIT has opened three more stores, with a fourth opening in San Francisco in 2015 alongside an online shop.

BAIT Introduces Limited Edition Astro Boy x Seiko 5 Sports Watch
Watches

BAIT Introduces Limited Edition Astro Boy x Seiko 5 Sports Watch

Featuring glow in the dark Astro Boy head circuit artwork.

Take a First Look at the BAIT x Cowboy Bebop x adidas Consortium Matchplay
Footwear

Take a First Look at the BAIT x Cowboy Bebop x adidas Consortium Matchplay

Featuring mismatched branding and neon accents.

BAIT Taps Legendary Manga 'Initial D' For a Toyota Trueno AE86-Inspired Nizza Hi
Footwear

BAIT Taps Legendary Manga 'Initial D' For a Toyota Trueno AE86-Inspired Nizza Hi

Inspired by protagonist Takumi Fujiwara’s daily driver.

NTWRK Unveils Capsule Collection With BAIT and MTN Dew
Fashion 

NTWRK Unveils Capsule Collection With BAIT and MTN Dew

Presented by NTWRK
The exclusive apparel line celebrates the iconic beverage, Baja Blast.

The Air Jordan 4 "White Oreo" Brings Retro Energy to This Week's Best Footwear Drops
Footwear 

The Air Jordan 4 "White Oreo" Brings Retro Energy to This Week's Best Footwear Drops

Dropping alongside the Nike Dunk High “Game Royal”, Palace’s Vans Authentic capsule and more.


BAIT and KOKIES Just Released Limited Edition J Balvin Figures
Design

BAIT and KOKIES Just Released Limited Edition J Balvin Figures

Each style is limited to 400 units.

BAIT and 'One-Punch Man' Team up on adidas Originals Montreal 76
Footwear

BAIT and 'One-Punch Man' Team up on adidas Originals Montreal 76

A knock-out of a collaboration.

BAIT Taps Into 'Star Wars' Comics for Galactic Capsule
Fashion

BAIT Taps Into 'Star Wars' Comics for Galactic Capsule

Coming with a Funko Pop collab of a Boba Fett bobblehead.

The Akagi RedSuns and Akina SpeedStars Clash for BAIT's 'Initial D' Drop II Capsule
Fashion

The Akagi RedSuns and Akina SpeedStars Clash for BAIT's 'Initial D' Drop II Capsule

KANSEI DORIFTO!?

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, Cali Thornhill Dewitt x HYPEBEAST, Off-White™, HUMAN MADE and more.

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