ACRONYM

Acronym

Streetwear
Founded - 1994
Headquarter - Munich, Germany

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.
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Streetwear
Founded - 1994
Headquarter - Munich, Germany
ACRONYM Drops Packable J47A-WS Jacket
Fashion

ACRONYM Drops Packable J47A-WS Jacket

The Munich-based techwear giant’s newest project.

Belief Spotlights WTAPS, NEIGHBORHOOD, NikeLab & More in Latest Editorial
Fashion

Belief Spotlights WTAPS, NEIGHBORHOOD, NikeLab & More in Latest Editorial

Alongside cold-season wares from WACKO MARIA and Cav Empt.

A Look Inside the HBX Nike AF-100 Pop-Up
Events

A Look Inside the HBX Nike AF-100 Pop-Up

The exclusive collaborations take center stage.

A Closer Look at Nike's Collab-Driven AF100 Collection
Footwear

A Closer Look at Nike's Collab-Driven AF100 Collection

Coming soon.

BSTN Pimps Some Choice Rides for Nike's AF100 Campaign
Footwear

BSTN Pimps Some Choice Rides for Nike's AF100 Campaign

Modes of transportation for Don C, Travis Scott, the ACROYNYM team and Roc-A-Fella Records.

Another Look at the ACRONYM x Nike Lunar Force 1
Footwear

Another Look at the ACRONYM x Nike Lunar Force 1

Ahead of its December 3 drop date.

HBX Highlights Outerwear Details for ACRONYM Fall/Winter 2017
Fashion

HBX Highlights Outerwear Details for ACRONYM Fall/Winter 2017

More cutting-edge designs.

Errolson Hugh Talks Acronym x Nike Lunar Force 1 & Meeting Bruce Kilgore
Footwear

Errolson Hugh Talks Acronym x Nike Lunar Force 1 & Meeting Bruce Kilgore

“What’s the point of doing all this different stuff if you’re gonna just repeat yourself?”

Travis Scott, Virgil Abloh, Errolson Hugh & More Collaborate on the Air Force 1 for AF100
Footwear

Travis Scott, Virgil Abloh, Errolson Hugh & More Collaborate on the Air Force 1 for AF100

Releasing soon.

ACRONYM Reportedly Mixes Nike Air VaporMax & Air Moc
Footwear

ACRONYM Reportedly Mixes Nike Air VaporMax & Air Moc

The latest Nike collab from Errolson Hugh’s label.
ACRONYM Fall/Winter 2017 Collection
Fashion

ACRONYM Fall/Winter 2017 Collection

Black and olive techwear return for an “apocalyptic” year’s end.
ACRONYM 2017 Spring/Summer Collection
Fashion

ACRONYM 2017 Spring/Summer Collection

Even more functional than before.
ACRONYM 2016 Fall/Winter Collection
Fashion

ACRONYM 2016 Fall/Winter Collection

The epitome of form and function.
ACRONYM 2015 Fall/Winter Collection
Fashion

ACRONYM 2015 Fall/Winter Collection

A look at Errolson Hugh’s latest creations.

2007

ACRONYM® Production Atelier established in Czech Republic

2003

First ACRONYM® winter collection ACR-FW-0304

1999

'ACRONYM® GmbH' founded

1995

Start of design work with Burton Snowboards

1994

'ACRONYM® GbR' Agency founded
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