Acronym

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

The New ACRONYM x ASUS ROG ZEPHYRUS G14 Combines Style and Innovation
Tech 

The New ACRONYM x ASUS ROG ZEPHYRUS G14 Combines Style and Innovation

Presented by ASUS
The most powerful 14-inch gaming laptop on the market.

A Closer Look at the ACRONYM x ASUS ROG ZEPHYRUS G14-ACRNM
Tech

A Closer Look at the ACRONYM x ASUS ROG ZEPHYRUS G14-ACRNM

There’s more to this than meets the eye.

Errolson Hugh Teases ACRONYM ASUS ROG Zephyrus G14 Gaming Laptop
Tech

Errolson Hugh Teases ACRONYM ASUS ROG Zephyrus G14 Gaming Laptop

Can’t spell techwear without “tech.”

Errolson Hugh Breaks Down HBX's ACRONYM x Nothing Knew Giveaway
Fashion 

Errolson Hugh Breaks Down HBX's ACRONYM x Nothing Knew Giveaway

The founder shares his introduction to Kojima Productions and why the silver Nike VaporMax collab never released.

Errolson Hugh No Longer Believes in Business as Usual
Fashion 

Errolson Hugh No Longer Believes in Business as Usual

The ACRONYM co-founder and Nothing Knew’s Karl Nikolai on their HBX partnership and fighting food apartheid.

Behind the HYPE: ACRONYM's Endless Search for Technical Innovation
Fashion

Behind the HYPE: ACRONYM's Endless Search for Technical Innovation

Behind the apparel brand that launched a functional clothing obsession.

ACRONYM Delivers First FW21 Drop
Fashion

ACRONYM Delivers First FW21 Drop

The latest technical wares from Errolson Hugh’s cult label.

HANON Delves Into ACRONYM's Archive for Exclusive Vault Raffle
Fashion

HANON Delves Into ACRONYM's Archive for Exclusive Vault Raffle

A rare opportunity to snag vintage ACR pieces.

ACRONYM Releases Cashllama-Crafted C1-AM and S23-AK Crewnecks
Fashion

ACRONYM Releases Cashllama-Crafted C1-AM and S23-AK Crewnecks

Continuing to highlight Errolson Hugh’s love for innovative textiles.

Stay @ Home With Errolson Hugh
Business of HYPE

Stay @ Home With Errolson Hugh

The Acronym founder discusses whether or not the landscape has been changed for his futuristic clothing brand.

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