Acronym

ACRONYM was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, with a focus on the fusing of style and technology in functional apparel. The Munich-based brand is known for its highly-innovative and versatile designs that often utilize a monochromatic palette. With little or no marketing, ACRONYMS’s projects speak for themselves, such as the Analog MD Clone Jacket -- named as one of TIME Magazine’s coolest inventions of 2002 -- and collaborations with KHS Tactical Equipment Germany, the manufacturers for the German Special Forces. The brand’s uncompromising focus on function caught the attention of Nike’s eye when it commissioned Hugh to oversee the reintroduction of its ACG (All Conditions Gear) line, by redefining sport utility garments for the city.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, A$AP Mob, UNDERCOVER, Awake NY, ACRONYM, Palace and more.

ACRONYM Readies Latest SS20 Release
Fashion

ACRONYM Readies Latest SS20 Release

Featuring jackets, sweaters and pants.

ACRONYM Drops Second FW19 Delivery, Including Crucial Winter Outerwear and Knits
Fashion

ACRONYM Drops Second FW19 Delivery, Including Crucial Winter Outerwear and Knits

Plenty of GORE-TEX, Polartec and weather-resistant staples.

Hideo Kojima Spotted in a 'Death Stranding'-Themed ACRONYM J1A-GT Jacket
Fashion

Hideo Kojima Spotted in a 'Death Stranding'-Themed ACRONYM J1A-GT Jacket

During the Berlin stop of the World Strand Tour 2019.

Errolson Hugh Talks ACRONYM History and Upcoming COEVO Collab
Fashion

Errolson Hugh Talks ACRONYM History and Upcoming COEVO Collab

Hugh and two designers talk shop at the influential Korean store.

ACRONYM FW19’s Technical Gear Highlighted in Urban Editorial
Fashion

ACRONYM FW19’s Technical Gear Highlighted in Urban Editorial

Errolson Hugh’s refined wares take center stage.

Join HYPEBEAST Discord for a HYPETALKS Session With Errolson Hugh
Gaming HYPETALKS

Join HYPEBEAST Discord for a HYPETALKS Session With Errolson Hugh

Ask the ACRONYM frontman your deepest thoughts.

ACRONYM Drops New Techwear GORE-TEX-Equipped Staples
Fashion

ACRONYM Drops New Techwear GORE-TEX-Equipped Staples

A collection of reworked classics and forward-thinking outerwear pieces.

How Streetwear Is Driving Innovation in Hardware
Fashion 

How Streetwear Is Driving Innovation in Hardware

From custom buckles to luxury zippers, streetwear is focusing on the details.

ACRONYM's F1-T Sunglasses Release Highlights Precision Engineering
Fashion

ACRONYM's F1-T Sunglasses Release Highlights Precision Engineering

The latest optical offerings from Errolson Hugh.

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