hype cog


Founded in 1924 by Rudolf Dassler, PUMA is a German sportswear brand best known for its athletic apparel and various sportswear goods. Though certainly a mainstay in the world of sports in its own right, the company has historic ties to adidas, whose founder is Dassler’s brother Adolf, also known as Adi. Following a deterioration of their relationship, the brothers went separate ways resulting in the formation of the two entities.

From Nike to Raf: colette’s Most Memorable Footwear Collaborations
PUMA Launches the Tsugi Blaze EvoKNIT
Big Sean and PUMA Showcase Statement-Making Clyde Signature Model
PUMA's Tsugi Shinsei Takes It Back to '90s Vibrancy
PUMA Unveils the Ukiyo-E Inspired "Marine" Pack
Here's How to Get This Week's Hottest Sneaker Releases
Extra Butter and PUMA Celebrate NYC Street Culture With New Velvet Clydes
HYPES is a real time popularity metric informing readers of what is trending