Greg Hervieux

Co-founder of BKRW

Profile

Industries

Headquarter Paris, France

Description

Greg Hervieux is the co-founder of Parisian creative agency BLACKRAINBOW, also known as BKRW. A native of Paris, Hervieux first discovered hip-hop culture at age 12 from the French television show A chipper a chopper, exposing him to a culture that was still very much non-existent in France during the ‘70s. Having dropped out of school, Hervieux travelled to New York City for a month at age 15, where he found a new identity and lifestyle. Bringing back and sharing this experience in France, Hervieux found a receptive audience, and in 2006 he founded BKRW alongside Jay Smith. Having worked in its capacity as a creative agency with heavyweights from the world of art, fashion, sports and food & beverage, BKRW continues to bridge the gap of such realms through its own innovative approach to communications. Along with the agency, the brand also extends to a streetwear apparel line, a retail location and a publication offshoot.

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How BlackRainbow Was Built on Trust, Honesty, Dedication and Cool

Business of HYPE

How BlackRainbow Was Built on Trust, Honesty, Dedication and Cool

Founders Greg Hervieux and Jay Smith recall the origins of their rather enigmatic brand.

By Robert Marshall Jr./Dec 30, 2018

Dec 30, 2018

16,804 Hypes

Essentials: Greg Hervieux of BLACKRAINBOW

Essentials: Greg Hervieux of BLACKRAINBOW

For our latest Essentials installment we catch up with Greg Hervieux of Parisian creative imprint

By Staff/Nov 7, 2014

Nov 7, 2014

25,645 Hypes

Greg Hervieux & Jay Smith: BKRW and Le Marais

Greg Hervieux & Jay Smith: BKRW and Le Marais

Founded by Greg Hervieux and Jay Smith, BKRW has been one of the lasting street-centric media

By HB Team/Jul 6, 2011

Jul 6, 2011

352 Hypes

Greg Hervieux x Atelier PALOMARES GOLD Skateboard

Greg Hervieux x Atelier PALOMARES GOLD Skateboard

BKRW and BLACKRAINBOW co-founder Greg Hervieux made quite the splash when he teamed up with

By HB Team/Jun 1, 2011

Jun 1, 2011

150 Hypes

Greg Hervieux x Domeau & Pérès Leather Skate Deck

Greg Hervieux x Domeau & Pérès Leather Skate Deck

In collaboration with Domeau & Pérès, the French design house best known for their luxury

By HB Team/Mar 9, 2011

Mar 9, 2011

232 Hypes