How Veli Went From Hoop Dreams to Managing Artists
Music

How Veli Went From Hoop Dreams to Managing Artists

The Veli Brand founder and Sounds Music Group partner details how only the most selfless of the pack can thrive in a high-stakes environment.

How Gen-Z Became a Generation of Grail-Finding Fashion Archivists
Fashion

How Gen-Z Became a Generation of Grail-Finding Fashion Archivists

Gen-Z waves good bye to today’s luxury landscape, favoring old Raf Simons, Vivienne Westwood, Prada, FENDI, Marc Jacobs and JPG.

How Mexican Soda Brand Jarritos Positioned Itself at the Center of Streetwear Culture
Food & Beverage

How Mexican Soda Brand Jarritos Positioned Itself at the Center of Streetwear Culture

Creative engineer Severino Álvarez sheds light on the Jarritos x Nike SB Dunk Low collaboration.

Nintendo Saw Record Q1 Profit and NASA Launched a Free Streaming Service in This Week’s Tech Roundup
Tech & Gadgets

Nintendo Saw Record Q1 Profit and NASA Launched a Free Streaming Service in This Week’s Tech Roundup

Google also used AI to transform brain scans into music.

Fardin Hazratizadeh and the COMME des GARÇONS x Nike AF1 Mid for Hypebeast's Sole Mates
Footwear

Fardin Hazratizadeh and the COMME des GARÇONS x Nike AF1 Mid for Hypebeast's Sole Mates

The Head of Footwear and Accessories Design at AMIRI discusses his sneaker journey and what he learned from Salehe Bembury.

Tobey McIntosh’s Nike SB Dunk Collab Is a Love Letter to His Community
Footwear

Tobey McIntosh’s Nike SB Dunk Collab Is a Love Letter to His Community

Crenshaw Skate Club’s founder discusses the shoe’s symbolism and the importance of inclusivity and representation.


Best New Tracks: Kali Uchis, Cordae, Doja Cat and More
Music

Best New Tracks: Kali Uchis, Cordae, Doja Cat and More

Dive into the weekend with these music projects.

7 Summer Music Festival Essentials From HBX
Music

7 Summer Music Festival Essentials From HBX

Keep yourself safe and stylish with these picks.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring Palace, Carhartt WIP, THUG CLUB, Prada, Givenchy, and more.

Everyday is an Adventure for Nicolas "Yuthanan" Chalmeau
Fashion

Everyday is an Adventure for Nicolas "Yuthanan" Chalmeau

A conversation with the designer reveals how the Japan transplant embraced the country and its core values to build Sillage, a more meaningful clothing brand — in ‘Hypebeast Magazine’ Issue 31.

Through the Lens: Art History Meets Football Kit Royalty in Louis Bever's Intimate Portraiture
Art

Through the Lens: Art History Meets Football Kit Royalty in Louis Bever's Intimate Portraiture

In anticipation of the upcoming football season, Hypeart caught up with the London-based photographer to discuss the genesis of this series and his favorite kits from the vault.

The Air Jordan 1 Low OG "Black Toe" Brings Legacy to This Week's Best Footwear Drops
Footwear

The Air Jordan 1 Low OG "Black Toe" Brings Legacy to This Week's Best Footwear Drops

Releasing alongside the Crenshaw Skate Club x Nike SB Dunk Low, the Air Jordan 13 “Wolf Grey,” Nike Sabrina 1 and more.

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