The HYPE Report: adidas Signs eSports Star, PUMA Reveals Nipsey Hussle Collection and More
PUMA Top 100
German Sportswear Company
Profile
Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
Read More
Latest Collections
Our editors also discuss Greg Yüna’s jewelry art, Martin Scorses’s ‘The Irishman,’ and BMW’s Vantablack X6 Coupe.
The No. 3 overall pick in the 2019 Draft announced a multiyear partnership with PUMA yesterday in NYC.
The company’s first North American flagship.
All profits will be donated to Nipsey’s charity.
Collaborative drops also include size? x Vans, thisisneverthat x New Balance, Sad Boys x Converse, & more.
Coming in a “Castlerock/High Rise” colorway.
A ’90s silhouette built for the future.
Hiding hexagonal CELL cushioning in the midsole.
Packed with hidden details and plenty of branding.
Along with collabs from Kiko Kostadinov x ASICS, mastermind JAPAN x Suicoke, Eric Koston x Jordan, & more.
