PUMA 2010 Spring/Summer Collection Penny Rey
PUMA Top 100
German Sportswear Company
Profile
Description
PUMA is a German sportswear brand, best known for its athletic apparel and various sportswear goods; founded by Rudolf Dassler in 1924. Recently, PUMA has made significant effort in expanding its influence in the fashion and lifestyle realm, through collaborations with KITH, Solange Knowles, Alexander McQueen, Va$htie, Brooklyn We Go Hard, ALIFE and ICNY. As well as, appointing Rihanna as the new creative director for the women’s department.
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Latest Collections
PUMA go the hybrid approach of combining traditional footwear uppers on sneaker toolings with
Undefeated previews what seems to be an upcoming collaboration between themselves, PUMA, and
Swedish football team Malmö FF celebrate their 100th anniversary in 2010 as PUMA create a
With a strong presence in the realm of African football thanks to various sponsorships amongst
Arguably one of PUMA’s most recognizable silhouettes, the 2010 spring collection introduces the
Over the last 21 months, PUMA sought to re-evaluate and re-define the brand’s approach to
Following up the Kehinde Wiley x Puma 917 Mid Mame release we see another sneaker from the
PUMA previews its new Africa Lifestyle Collection through an editorial via NYLON’s 2010
With a questionable future for the Alexander McQueen and Puma line of sneakers, the spring and
Hanon puts us onto two new colorways of the classic PUMA Suede, featured within the brand’s
As the intense focus of a widespread campaign with Puma, the initial art-driven partnership
Complementing the forthcoming Puma Dallas launch, UK retailer Hanon are giving away this
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