Everything Dropping at HBX Archives This Week
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Featuring collaborative pieces between KAWS, WTAPS and UNDERCOVER.
Adding to the CBA star’s large lineup of Air Jordan PEs.
A bold new look for the AJ4 that is arriving in April.
Featuring a creamy ‘Coconut Milk’ midsole.
Shining bright alongside the ‘One Piece’ x PUMA Suedes, Rayssa Leal’s Nike SB Dunk Low and many more.
Borrowing its sole design from the Air Jordan 13.
Coming alongside the adidas Y-3 S-Gendo Run, ASICS GEL-TERRAIN “Seal Grey” and more.
The new hybrid silhouette is expected to arrive this summer.
