Check Out the Special Nike and Jordan Issue of ‘Hypebeast Magazine’
Jordan Brand Top 10
Profile
Description
Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public.
Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.
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Latest Collections
Featuring exclusive interviews with Jackson Wang, Hiroshi Fujiwara and Yoon Ahn, an Air Jordan 1 timeline and much more.
Dropping alongside a new Salehe Bembury x New Balance campaign, a second set of Bode x Nike Astrograbbers and more.
The only pair in existence.
Dropping 30 points while sporting the kicks in his bout against the New Orleans Pelicans.
Nodding to Michael Jordan’s racing endeavors.
Having graced the high-top version of the sneaker previously, the two now combine across the AJ1 Low OG.
The next chapter in Sylvester and the Jumpman’s “Bike Air” legacy, the “Brick By Brick” is set to release next week.
The duo’s debut collab is joined by new works from Song for the Mute x adidas, thisisneverthat x New Balance, Apron Records x Nike and more.
In celebration of the 40th anniversary of the Air Jordan 1.
The Michael Jordan-worn colorway returns once again this month.
