Jordan Brand

Jordan Brand

Jordan Brand is a signature shoe and athletic wear brand owned and created by the legendary basketball player Michael Jordan. Nike first signed Jordan under its banner in 1984 and subsequently granted his signature Jordan Brand line, when the young Michael was still unproven as a rookie in marketability and professional competition. Jordan Brand possesses significant cultural weight in streetwear culture, proven through its yearly flagship shoe releases at its annual event, each garnering tremendous reception from the media, industry, and public. Initially focused on creating basketball shoes, the company has since then expanded its offerings to produce a variety of ready-wear and leisure attire. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordans still remain a top selling sneaker for many retailers. To this day, Michael still plays an integral part in the design and production process of the Jordan line.

Founded 1984
Industries Footwear
Headquarter Portland, OR, United States
Travis Scott Sports the Air Jordan 4 “Dark Grey” to Game 1 of the NBA Western Conference Finals
Footwear

Travis Scott Sports the Air Jordan 4 “Dark Grey” to Game 1 of the NBA Western Conference Finals

Our best look yet.
6,676 Hypes 0 Comments

Air Jordan Son of Mars Hits the Scene Rocking A “Navy/Wolf Grey” Makeover
Footwear

Air Jordan Son of Mars Hits the Scene Rocking A “Navy/Wolf Grey” Makeover

Available now.
4,840 Hypes 2 Comments

Don C Reportedly Has More Jordan Brand Collaborations Coming
Footwear

Don C Reportedly Has More Jordan Brand Collaborations Coming

A touch of luxury.
9,951 Hypes 13 Comments

The Air Jordan 1 Mid Gets a "Last Shot" Colorway
Footwear

The Air Jordan 1 Mid Gets a "Last Shot" Colorway

Honoring MJ’s game-winning shot that gave him his sixth ring.
2,596 Hypes 3 Comments

The Air Jordan 2 "Melo" Returns Next Month
Footwear

The Air Jordan 2 "Melo" Returns Next Month

A flashback to Melo’s early days in the league.
3,584 Hypes 17 Comments

The Air Jordan 1 Gets A "Desert Sand" Makeover
Footwear

The Air Jordan 1 Gets A "Desert Sand" Makeover

The mid-top gets a clean new look.
15,662 Hypes 3 Comments


The Air Jordan 1 Rebel "Chicago" Gets a Release Date in Mid-May
Footwear

The Air Jordan 1 Rebel "Chicago" Gets a Release Date in Mid-May

A twist from the original.
30,196 Hypes 29 Comments

Take an Official Look at the Travis Scott x Air Jordan 4 "Cactus Jack"
Footwear

Take an Official Look at the Travis Scott x Air Jordan 4 "Cactus Jack"

The wait is almost over.
38,393 Hypes 20 Comments

The Air Jordan 4 "Fire Red" Will Return in 2019
Footwear

The Air Jordan 4 "Fire Red" Will Return in 2019

Celebrating its 30th anniversary.
25,781 Hypes 13 Comments

This Air Jordan 5 Pays Homage to French Champions Paris Saint-Germain
Footwear

This Air Jordan 5 Pays Homage to French Champions Paris Saint-Germain

Dressed with a special PSG Jumpman emblem.
20,619 Hypes 11 Comments

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2015

Collaborates with October’s Very Own on two colorways of the Air Jordan 10

2014

Collaborates with Fragment Design on a special colorway for the AJ I
Releases the AJ XXIX (29)

2012

Oklahoma City Thunder (NBA) point guard Russell Westbrook joins the Jordan Brand roster of athletes
Releases the “Jordan Son of Mars” shoe, a hybrid of previous Air Jordan models

1989

Releases AJ IV, the first Jordan sneaker released to the global market

1994

Releases AJ III, the first Jordan sneaker designed by Tinker Hatfield

1986

Releases AJ II, designed by Peter Moore and Bruce Kilgore

1985

Air Jordan I, designed by Peter C. Moore, is released to the public