Huf

Huf Top 100

Profile

Industries
Founded 2002
Headquarters San Francisco, CA, United States

Share Brand

Description

HUF is a Californian skate footwear and apparel label that was founded by Keith Hufnagel. The label aimed to fuse skateboarding, streetwear, and sneaker fashion and is inspired by vintage American craftsmanship, design, and functionality. Before long, the store began producing in-house goods and debuted an apparel line.
Read More

Share Brand

Share Brand

Latest Collections

HUF's Fall 2023 Collection Nods to '90s Graffiti and Skate Designs
Fashion

HUF's Fall 2023 Collection Nods to '90s Graffiti and Skate Designs

Across a range of utilitarian outerwear, patchwork jackets, graphic-heavy tops and more.

HUF and Carrots' Latest Collaborative Range Is for Old Times' Sake
Fashion

HUF and Carrots' Latest Collaborative Range Is for Old Times' Sake

A modern nostalgic capsule.

HUF Taps Freddie Gibbs for a Sin City-Inspired Collection
Fashion

HUF Taps Freddie Gibbs for a Sin City-Inspired Collection

Featuring refreshed resortwear with iced-out graphics, statement patterns and nods to Vegas’ Golden Era.

HUF's Summer 2023 Collection Reimagines Classic Bay Area Styles
Fashion

HUF's Summer 2023 Collection Reimagines Classic Bay Area Styles

With signature workwear, trail gear, surf-inspired silhouettes and more.

HUF Reminisces on '90s Dickies Workwear in Latest Collaboration
Fashion

HUF Reminisces on '90s Dickies Workwear in Latest Collaboration

Featuring Eisenhower Jackets, 874 Pants, and Garage Shirts.


8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, ASSC, NEIGHBORHOOD, Palace, and more.

HUF Highlights Its Brand Pillars In New Spring 2023 Collection
Fashion

HUF Highlights Its Brand Pillars In New Spring 2023 Collection

Classic skate and streetwear styles with an updated and upgraded twist.

HUF Kicks off 2023 by Celebrating Its First 20 Years With an Archival Hardcover Book
Fashion

HUF Kicks off 2023 by Celebrating Its First 20 Years With an Archival Hardcover Book

Featuring anecdotes, key collaborations and behind-the-scenes photography.

Benny Gold and the HUF x Nike Air Force 1 “Hufquake” for Hypebeast’s Sole Mates
Footwear 

Benny Gold and the HUF x Nike Air Force 1 “Hufquake” for Hypebeast’s Sole Mates

The San Francisco-based streetwear OG discusses the evolution of the streetwear industry, how Keith Hufnagel’s co-sign impacted his career and the importance of storytelling through design.

8 Drops You Don't Want to Miss This Week
Fashion 

8 Drops You Don't Want to Miss This Week

Featuring Supreme, HUMAN MADE, NEEDLES, Dior x ERL, and more.

 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.