Fred Perry 2011 Fall/Winter “Friends of Fred” Collection featuring Garbstore, Alfred Sargent & John Smedley
Fred Perry
Profile
Description
Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club.
Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.
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Latest Collections
Fred Perry is pleased to announce its second drop of the “Friends of Fred” Fall/Winter 2011
Fred Perry’s “Laurel Wreath” premium label turns over a new leaf with this season’s offerings.
Fred Perry, alongside Japanese clothing brand BEAMS, reintroduces their classic 3/4 length polo
Under Fred Perry’s Fall/Winter 2011 line is a capsule inspired by Japanese artists, versed in the
Fred Perry take two of their classic footwear styles to create a set of woven stripe sneakers
Fred Perry’s clean and casual approach to design emanates from this following model, the Woven
This season Fred Perry introduces the Ventile bomber jacket. As part of their men’s Laurel
The classic cycling shirt has been standard mod attire since the early 1960s. Fred Perry is
For Spring/Summer 2011, Fred Perry has teamed up with Stussy Deluxe to deliver an assortment of
Fred Perry continues its alliance with Stussy Deluxe as the two brands come together to develop
For Spring/Summer 2011, Fred Perry has introduced a new canvas shoe style called the Wardour.
Spanning seven seasons and combining the sensibilities of high-fashion and traditional fashion,
