Fred Perry “Mod Meets Bold” Artist Series
Fred Perry
Profile
Description
Fred Perry is a British heritage brand founded by three-time Wimbledon champion tennis player, Fred Perry. Perry won the adulation of British fans not only for his irrepressible skill but also for his style and humble beginnings, which contrasted with the privileged backgrounds of many other players at the All England Club.
Perry’s venture into sportswear began in the late 1940s when he designed and created the very first sweatband with former Austrian footballer Tibby Wegner. They adopted the Laurel Wreath symbol as their logo, a testament to Perry’s 1934 victory at Wimbledon. Perry and Wegner’s next venture involved the development of knitted cotton sports shirts identifiable by its original tipped design and laurel wreath embroidery. Despite being developed as a piece of sports apparel, the Fred Perry Pique became synonymous with musically driven British subcultures such as mods and skinheads, right into to the 1990s Britpop movement when it was sported by influential bands such as Blur and Oasis. Keeping the brand innovative through collaborations with respected artists and designers such as Raf Simons, Richard Nicoll, and Amy Winehouse, Fred Perry continues to affirm its street fashion credibility with which consumers still identify today.
Read More
Latest Collections
Fred Perry’s recent entrance into Kuala Lumpur had the iconic British label join forces with
Following their collaboration earlier in the year, Stussy Deluxe teams up with Fred Perry on
Fred Perry and master-piece team-up with the use of some refined and mature patterns to create
Fred Perry lends its signature aesthetic on the Offspring mascot with a new toy for this
Fred Perry continues to espouse British prep and patriotism in the Fred Perry Authentic 2010
With Photography by Ishida Shohei and styling from Taniguchi Shinta, this “Summer Styles”
Fred Perry’s more than 100 year legacy as a tennis player and brand has more than cemented
Photographed by Junji Hata, you’re looking at an editorial from GQ Japan’s Spring/Summer issue
AnOther Man presents its latest editorial for Spring/Summer 2010, titled “Duality”. The piece
Fred Perry is pleased to announce its new “Blank Canvas” range with the iconic Liberty. The
In another joint venture between Raf Simons and Fred Perry, both brands continue a minimalistic
After several previews into the line, Stussy Deluxe unveils a more complete offering of its
