Fenty PUMA by Rihanna

Fenty PUMA by Rihanna

PUMA and Rihanna Introduce All-New FENTY Avanti LS
Footwear

PUMA and Rihanna Introduce All-New FENTY Avanti LS

The familiar Royal Blue recalls the artist’s previous FENTY fashion line, while retro gum soles recall the model’s football heritage.
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6.6K   2 Comments
Rihanna Kicks Off Her "Soccer Mom" Era With New Fenty x PUMA Avanti
Footwear 

Rihanna Kicks Off Her "Soccer Mom" Era With New Fenty x PUMA Avanti

Post-press conference, the multitalented mogul shares more on finding inspiration in football and family.
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19.5K   0 Comments
The FENTY x PUMA Creeper Returns With a Phat New Design
Footwear

The FENTY x PUMA Creeper Returns With a Phat New Design

Featuring an oversized construction and a stacked gum sole, Rihanna’s new take on the crowd-favorite sneaker is aptly named the “Phatty.”
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16.7K   1 Comments
Rihanna Brought the X-Games to NYFW for Fenty PUMA Spring/Summer 2018 Collection
Fashion

Rihanna Brought the X-Games to NYFW for Fenty PUMA Spring/Summer 2018 Collection

Surf meets motocross.
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17.5K   0 Comments
Rihanna Takes Cues From Marie Antoinette For FENTY PUMA 2017 Spring/Summer Collection
Fashion

Rihanna Takes Cues From Marie Antoinette For FENTY PUMA 2017 Spring/Summer Collection

“Let them eat cake.”
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6.8K   0 Comments
Why PUMA Is Destined to Win With Rihanna, The Weeknd and Big Sean
Fashion 

Why PUMA Is Destined to Win With Rihanna, The Weeknd and Big Sean

We talk to PUMA’s Head of Select, Yassine Saidi, on why these aren’t just “collaborations.”
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11.6K   0 Comments
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