Fenty PUMA by Rihanna See Profile
The familiar Royal Blue recalls the artist’s previous FENTY fashion line, while retro gum soles recall the model’s football heritage.
Post-press conference, the multitalented mogul shares more on finding inspiration in football and family.
Featuring an oversized construction and a stacked gum sole, Rihanna’s new take on the crowd-favorite sneaker is aptly named the “Phatty.”
Surf meets motocross.
We talk to PUMA’s Head of Select, Yassine Saidi, on why these aren’t just “collaborations.”
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