Fear of God and adidas Announce Long-Term Partnership
Fear of God Top 100
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Description
Fear of God was founded by designer Jerry Lorenzo in 2012. The contemporary menswear label styles with American sportswear aesthetics and materials, while elevating streetwear with experimental silhouettes that have drawn from luxury, military, and west coast lifestyle inspirations. The label has also collaborated with footwear brands Nike and Vans, partnered with luxury houses like Ermenegildo Zegna, and has even had products appear in video games such as ‘NBA2K.’
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FoG founder Jerry Lorenzo will drive adidas Basketball’s global creative and business strategies.
Minimalist warm-weather ready wares.
Including a number of pieces from Jerry Lorenzo’s Fear of God.
Featuring Supreme, HIDDEN.NY, Fear of God, KAWS, Stüssy and Palace
Accompanying its Fall 2020 Loungewear delivery.
After being held at Miami Art Basel in 2017 and NYC in 2018, the creative conglomeration helmed by Awake NY’s Angelo Baque and friends is moving online.
Presented by
Ermenegildo Zegna
Defining a new grammar of style.
Presented by
Ermenegildo Zegna
A creative dialogue between compositions and textures.
Presented by
Ermenegildo Zegna
A unified delivery of tailored looks.
Presented by
Ermenegildo Zegna
Save the date.
Alongside Union’s new Jordan Brand capsule, Sean Wotherspoon’s Earth-centric adidas Superstars and much more.
Presented by
Ermenegildo Zegna
The unification of two worlds.
