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Founded May 13, 2006
Headquarters Boston, MA, United States

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Description

Bodega is a Boston-based streetwear boutique that was founded by Dan Natola, Oliver Mak and Jay Gordon. Widely recognized as one of the top sneaker boutiques in the world and as having put Boston on the streetwear map, Bodega saw a meteoric rise from its inception despite the absence of any marketing or advertising. Bodega had secured a deal to carry limited edition releases from Nike, and attained Nike’s Tier Zero status after a mere two years. First collaborating with Converse on a sneaker release, Bodega was involved in seven projects between 2007 and 2008, including redesigns of the Reebok Pump Omni Lite, the Puma Sky Hi, and the adidas ZX running shoe. Bodega released its own apparel line in 2012, which has since seen collaborations with C.E and Fred Perry.
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Latest Collections

Bodega Teases New Reebok Club C Collaboration
Footwear

Bodega Teases New Reebok Club C Collaboration

Done up in a luxe forest green hue with gilded branding.

Bodega SS22 Drop 1 Channels the Joy of Warm Weather
Fashion

Bodega SS22 Drop 1 Channels the Joy of Warm Weather

Continuing the brand’s homage to the Northeast.


Bodega Teams With HOKA ONE ONE for New Kaha Low GTX and Ora Recovery Slide Collaborations
Footwear

Bodega Teams With HOKA ONE ONE for New Kaha Low GTX and Ora Recovery Slide Collaborations

One for exploration, one for relaxation.

Bodega and Helinox Launch New "Natural Habitat" Capsule Collection
Design

Bodega and Helinox Launch New "Natural Habitat" Capsule Collection

Inspired by the boutique’s Boston roots.

Looking Back at Reebok's Hottest Sneaker Collabs from 2021
Footwear

Looking Back at Reebok's Hottest Sneaker Collabs from 2021

Presented by Reebok
Unique takes on classic silhouettes dominated this year’s designs.

Bodega Continues Its 15-Year Anniversary Celebrations With a Collaborative Carhartt WIP Capsule
Fashion

Bodega Continues Its 15-Year Anniversary Celebrations With a Collaborative Carhartt WIP Capsule

Featuring a chore coat, quilted vest, range of tees and more.

Bodega Teases Collaborative Nike Crates
Design

Bodega Teases Collaborative Nike Crates

“Challenge accepted.”

UNDEFEATED and Nike's "Dunk vs AF-1" Pack Has "5 On It" In This Week's Best Footwear Drops
Footwear

UNDEFEATED and Nike's "Dunk vs AF-1" Pack Has "5 On It" In This Week's Best Footwear Drops

The two-shoe set is accompanied by other appealing releases like the Levi’s x New Balance 992 and a N.E.R.D.-themed NMD Hu from Pharrell x adidas.

Bodega and Reebok Revitalize the Club C Legacy Silhouette
Footwear

Bodega and Reebok Revitalize the Club C Legacy Silhouette

Celebrating Bodega’s 15-year anniversary.

8 Drops You Don't Want to Miss This Week
Fashion

8 Drops You Don't Want to Miss This Week

Featuring YEEZY Gap, ASSC, ERL and more.

Bodega Celebrates 15-Year Anniversary With PLEASURES Capsule
Fashion

Bodega Celebrates 15-Year Anniversary With PLEASURES Capsule

“BUILT TO LAST.”

The Air Jordan 4 "White Oreo" Brings Retro Energy to This Week's Best Footwear Drops
Footwear

The Air Jordan 4 "White Oreo" Brings Retro Energy to This Week's Best Footwear Drops

Dropping alongside the Nike Dunk High “Game Royal”, Palace’s Vans Authentic capsule and more.

 

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