On, BEAMS and REI Ready Limited Collaborative Capsule
Beams Top 100
Profile
Description
BEAMS is a prominent Japanese contemporary fashion chain and label based in Tokyo, Japan, in 1976. BEAMS is founded by Etsuzo Shitara with Osamu Shigematsu, who is the store manager and have managed the Shinko Inc. cardboard packaging business. BEAMS began a push for international expansion, opening up a women’s clothing store in Hong Kong in 2006, and subsequently accounts in Beijing, Shanghai, Taipei and Bangkok. Currently, Yo Shitara is the company’s CEO, with BEAMS boasting over 70 domestic stores and sales profits of ¥44.6 billion JPY in 2006.
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Latest Collections
Spanning technical apparel, footwear and camp gear.
The Americana-inspired brand is finally releasing a ‘Made in Japan’ spin on the fusion footwear trend.
Commemorating teams from both Major and Minor League Baseball.
Featuring a “Dark Tan Combi” colorway.
Debuting brushed mohair chevrons, camo-over-plaid, and jacquard leopard.
Staying cozy for the cooler weather.
Featuring brands like Palace, UNDERCOVER, BEAMS and more.
Offering an immersive experience with a curation of traditional crafts and contemporary souvenirs.
A 7-piece capsule blending bohemian, Y2k, and classic sensibilities for an eclectic style.
