Outdoor Meets Streetwear in Mountain Hardwear and BEAMS FW25 Drop
Spotlighting a hooded flannel shirt jacket.
Summary
- MOUNTAIN HARDWEAR and BEAMS partnered for a FW25 capsule blending outdoor heritage with modern style
- A key hooded shirt jacket features soft, durable fabric and bold, co-branded logos
- The range is set to release on October 23 via BEAMS online
Performance outdoor brand Mountain Hardwear has linked up with BEAMS for a special Fall/Winter 2025 capsule range. The collaboration highlights both brands’ shared appreciation for functional design, reinterpreting Mountain Hardwear’s American West Coast–inspired outdoor heritage through BEAMS’ contemporary fashion lens.
At the center of the drop is a hooded shirt jacket, crafted from a flannel-like fabric that balances warmth, softness and durability. The piece is distinguished by bold co-branding: an oversized Mountain Hardwear logo embroidered across the back, paired with an enlarged chest logo that amplifies its visual impact. Additional embroidery was produced in collaboration with Laugh and Sunnyday, further elevating the garment’s detailing. This design approach underscores BEAMS’ ability to reframe technical apparel into a street-ready statement while retaining the rugged DNA of Mountain Hardwear.
Set to release on October 23, the Mountain Hardwear x BEAMS capsule range will be available through BEAMS online and select stockists.
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