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Founded 2015
Headquarters Tokyo, Japan

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Description

Auralee is a Japanese fashion brand founded in 2015 by designer Ryota Iwai, known for its focus on minimalist design and commitment to premium materials. Iwai, a graduate of Bunka Fashion College in Tokyo, began his career as a pattern designer before launching Auralee, which quickly gained recognition for its understated and timeless collections.
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Latest Collections

Palace and Nike's First Collaboration Leads This Week's Best Footwear Drops
Footwear 

Palace and Nike's First Collaboration Leads This Week's Best Footwear Drops

The new duo’s take on the Total 90 III is accompanied by UNDERCOVER x OTW by Vans, VandyThePink x PUMA, Martine Rose x Nike, and more.

The Nike GT Future Brings "Fire" to Basketball Courts in This Week's Best Footwear Drops
Footwear 

The Nike GT Future Brings "Fire" to Basketball Courts in This Week's Best Footwear Drops

The long-awaited performance sneaker is here this week alongside new pairs from AURALEE x New Balance, NEIGHBORHOOD x Y-3, Feid x Salomon, and more.


AURALEE's New Balance CT500s Are Dropping Next Week
Footwear

AURALEE's New Balance CT500s Are Dropping Next Week

Revealed on the runway during Paris Fashion Week.

'Hypebeast Magazine #36: The Platinum Issue' with Cover Stars CDG (Feat. A$AP Nast), George Condo, and CxM of SEVENTEEN
Music

'Hypebeast Magazine #36: The Platinum Issue' with Cover Stars CDG (Feat. A$AP Nast), George Condo, and CxM of SEVENTEEN

Look inside our Fall 2025 issue, highlighting exclusive covers, the talent lineup, and how to get your hands on a copy.

The 10 Biggest Footwear Moments From Paris Fashion Week SS26
Footwear 

The 10 Biggest Footwear Moments From Paris Fashion Week SS26

Featuring Willy Chavarria x adidas, _J.L_A.L_ x PUMA, four COMME des GARÇONS collaborations, and more.

AURALEE Unveils SS26 Collection With a Focus on Effortless Style
Fashion

AURALEE Unveils SS26 Collection With a Focus on Effortless Style

Blending rich textures and airy lightness, the collection embraces the transition from cooler to warmer days.

AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26
Footwear

AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26

Unveiled in two colorways, Hypebeast shares exclusive closer look images of the shoes.

The Air Jordan 3 "Seoul 2.0" Celebrates South Korea in This Week's Best Footwear Drops
Footwear 

The Air Jordan 3 "Seoul 2.0" Celebrates South Korea in This Week's Best Footwear Drops

The patriotic design is accompanied by more Nike A’Ones, the latest from AURALEE x New Balance, Travis Scott x Nike, and more.

The AURALEE x New Balance 475 Drops This Week
Footwear

The AURALEE x New Balance 475 Drops This Week

The project was first revealed during the Japanese label’s runway show at Paris Fashion Week last June.

The 10 Biggest Footwear Moments From Paris Fashion Week FW25
Footwear 

The 10 Biggest Footwear Moments From Paris Fashion Week FW25

More Kiko Kostadinov x ASICS magic was accompanied by Willy Chavarria’s adidas takeover, six new collaborations from the world of COMME des GARÇONS and other eye-catching designs.

AURALEE FW25 Champions Individual Styling
Fashion

AURALEE FW25 Champions Individual Styling

Debuting another New Balance collaboration to add to the mix.

Willy Chavarria's Debut and Jacquemus's Return Revealed in Paris Men's Fashion Week Calendar
Fashion

Willy Chavarria's Debut and Jacquemus's Return Revealed in Paris Men's Fashion Week Calendar

Along with Alessandro Michele’s Valentino couture debut and Ludovic de Saint Sernin’s guest collection for Jean Paul Gaultier.

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