Why Are Purists So Mad About the Swatch x AP Royal Pop?
Audemars Piguet Top 100
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One of the most respected Swiss luxury watch brands in the world, Audemars Piguet found its origin in Le Brassus, Switzerland, all the way back in 1985 when two childhood friends Jules Louis Audemars and Edward Auguste Piguet reunited and began their partnership in the world of horology. Among the brand’s most coveted models is the Royal Oak, first introduced at Baselworld in 1972. The series will later lead to the creation of the Royal Oak Offshore and Royal Oak Concept.
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5 watch experts give their takes on the disruptive collaboration.
After gifting the squad Rolexes last season, Shai Gilgeous-Alexander leveled up his MVP generosity with AP Royal Oak Offshore Divers, Burberry trench coats, and golf bags.
The AP x Swatch Royal Pop collection features eight pocket watch models with calfskin lanyards starting from an accessible price point. Full release details here.
From JAY-Z’s multi-million dollar Patek Philippe to Bad Bunny’s vintage Cartier Cloche and LISA’s diamond-pavé BVLGARI Serpenti, the red carpet brought serious horological heat to fashion’s biggest night.
Peeking out from his custom monochromatic Thom Browne ensemble.
The 1930 “Coussin Tortue” single-button chronograph, extensively restored by the brand, remained in the original owner’s family for over 90 years.
Celebrating 150 years of horological mastery, the modern ultra-complication features 47 functions and a groundbreaking Universal Calendar.
Also unveiling two Japan-exclusive variants with malachite and sodalite stone dials.
The Swiss watchmaker has relocated its immersive, private club-style boutique to a historic 18th-century Mayfair townhouse.
Led by Leonardo DiCaprio’s Rolex Daytona to Timothée Chalamet’s Urban Jürgensen UJ-2.
The Swiss watchmaker commissions a “Friends and Family” capsule featuring a bespoke varsity jacket and archival-inspired objects.
The superstar accessorized his halftime look with an 18-carat yellow gold timepiece featuring a vibrant stone dial.
